What My Clients Say
“He not only devised a clear positioning and communication strategy, but also wrote produced, edited—and even scored—a video that brought that strategy to life.
It was so effective, not only did it help us get acquired much more quickly, but also our competitors—who had far more resources—started aping what he had done."
—Mark Quinlivan, Confer Technologies Co-Founder/CEO
“Mike was new to Biotech and proved to be a quick study, identifying which segments to target, how and where to reach them, and wrote copy and produced videos for each segment. He gave us the clarity needed to effectively move out of stealth mode.”
—Amrit Chaudhuri, SmartLabs CEO/Co-Founder
“Mike is a rare find: he’s a gifted storyteller whose video marketing strategy helped launch my first B2C company. His segmentation and tailored messaging, innovative ways to acquire, retain, and reacquire customers was key to our growth. He advised the GTM for my next venture in B2B and was just as effective. He’s unique. His sense of humor sets everyone at ease, and gets the most out of people.”
—David Peck, Founder/CEO of Sock Panda & Headquarters
Why They Say It
Stories Stand Out
My prior career in film and television required understanding different audiences and telling stories that captured and retained their interest. Every story, no matter how complicated, starts with simplicity—“a pitch”—and then it grows.
To tell these stories, I needed a comprehensive knowledge of video production. Today, I combine that experience with my GTM expertise, which gives me a unique skill stack that is the most valuable to B2B tech companies coming out of stealth mode.
I can create or refine your strategy, which guides your story, but unlike TV and Film, your story is not meant solely to entertain, but to advance a strategy and clarify your value in a way that not only interests an audience but converts them into customers and clients.
To discuss how to tell your story, schedule a free discovery call.
Case Studies
Confer Technologies GTM
Differentiation Through Tone in Enterprise Cybersecurity
“People loved it - it was fun and different than anything they’d seen.”
SmartLabs: Coming Out of Stealth
Simplify The Complex. Make It Interesting.
“The Status Quo is tough competition.”
Sock Panda & HQ
B2C. B2B. R2D2. D2C. Always Start w/ Simplicity.
“He quickly resonates with B2C or B2B audiences, which I found really unique.”
TMFAQ
The Most Frequently Asked Question
Why would I pay someone lacking technological expertise to lead the GTM of a B2B Technology product?
B2B requires selling to a table of stakeholders, and most of them don’t understand how technology works. Because I don’t build technology, I don’t have “the curse of expertise”, I can simplify the complex, clarify your product’s value to every stakeholder — and make it interesting.
You may have the greatest product in the world, but if you’re not interesting, nobody is going to listen.
As consumption of video content grows, I do what others can’t: devise or refine your GTM strategy and produce high quality videos that bring it to life, without the production expenditures on things you don’t need.
Cost doesn’t equate to value and quality. Creativity does. I am happy to explain in more detail—simply schedule a time to connect.
General FAQ
When you produce videos, what is the process?
It depends on what you need and what you know.
The most important thing is that whatever I produce, it is aligned with and amplifies your unique value.
I always enjoy giving people a peek behind the curtains of video production, so please feel free to schedule some time to chat.
I haven’t raised any funding yet. Can you help me?
Probably, but in a less robust way than if you’re seeded. I’m happy to connect for a free consult to see if and how I can help with your business plan and provide an outsider’s perspective. Feel free to schedule some time.
Here are some common topics that I have helped pre-seed founders with:
- Distinguishing customers from users.
- Positioning their product to be more attractive to investors.
- Understanding why segmentation matters and how to find the right segment to target.
- Seeing why some of their “competitors” could and should be “partners”.
- How to view their product through their customers’ eyes: a solution to a problem.
- Finding ways to differentiate at each point of the consumption chain and why it matters.
- Gain a more granular understanding of awareness”. There are at least 3 different stages of awareness, and each should be approached differently.
Sound interesting? Let's chat.
Can you help me finish building my MVP? Can You build us a website?
No. But I have partners who can do it very well and cost effectively, and I will work with you to find the right one for your needs.
Do you only work with B2B Tech?
Not exclusively. While the needs of B2B tech align better with what I do best, I'm happy to work with any tech company – or any company – if it seems like a good fit.
As Frank Zappa said, “the mind only works when it’s open”, so I keep an open mind.
Let’s find out on a free discovery call.
How do you engage with new clients?
A lot of what you want or need depends on where you are on your journey, the best way to find out how I will help you is to reach out for a call.
What makes you different than a VC, an incubator/accelerator?
- VC’s Incubators, and accelerators usually ask for equity. I don’t want to ask for equity. That is yours.
- VC’s provide funding but often provide little guidance.
- Incubators and accelerators provide guidance, but it comes with restrictions and commitments you may find constricting.
- I want you to think of me as an investment that will pay off for years to come, so I work with you on your terms without any restrictions or long-term commitments. It all starts with a quick chat.
Schedule your Discovery Call
Things I've Made
Be it writing words, playing music, producing/editing video - I make things.
Sometimes because I’m bored. Sometimes I want to. Sometimes I’m paid to.
Here are some of the things that you may find interesting, educational, or both.
But if you want to get a better sense of this muddle called me, this is the place to be.
These are just a few things, and I'll change them every week or so because I've made a lot of things.
Confer Technologies: GTM Video (for a client)
After devising a positioning and messaging strategy for a new cyber security product, I produced this video.
In B2B, can you really "know" your customer?
The B2B Buying Process (and please help, I'm stuck in a PowerPoint).
